Our Filtration Process

Opti filters use solid compressed coconut carbon, designed to maximize surface contact between water and filtration media.
1

Gravity Filtration

Water moves slowly through the filter using gravity, allowing thorough contaminant reduction without electricity or pressure.

Slower filtration increases contact time between water and filtration media for more effective adsorption.

2

Solid Compressed Carbon Contact

The solid compressed coconut carbon structure increases surface area and contact time.

This allows the filter media to interact more effectively with contaminants as water passes through.

3

Ionic Adsorption Micron Technology

Opti’s proprietary filtration media targets harmful contaminants including lead, PFAS, chlorine, microplastics, and other heavy metals, removing up to 99.99% of select contaminants.

4

Mineral Balance

Unlike systems that strip all dissolved solids, Opti preserves beneficial trace minerals such as calcium and magnesium, helping maintain balanced taste and natural alkalinity.

Slow Filtration. Deeper Clean.

The stuff you taste. The stuff you smell. The stuff you worry about.
We remove the bad and keep the good like beneficial trace minerals.

  • Removes Chlorine

  • Removes PFAS

  • Removes Flouride

  • Removes Lead

  • Removes Heavy Metals
Opti Water Filter Pitcher Filter / RO Systems
Filter Lifespan 200 gallons ~40 gallons
Lead Reduction Yes Only select models
PFAS Reduction Yes Not widely documented
Chlorine Reduction Yes Yes
Heavy Metals Yes Varies
Mineral Retention Preserves essential minerals May reduce dissolved solids
Wastewater None Varies / Yes for RO Systems
Final-Stage Filtration Yes — filters at point of use No — filtration occurs upstream

Frequently asked questions

Opti filters remove up to 99.99% of harmful contaminants like lead, PFAs, microplastics, and heavy metals — delivering truly clean, great-tasting water.

Our strongest filter lasts 3–4 months or 200 Gallons, nearly 2x longer than most competitor filters — saving you time, money, and waste.

Yes — our dispensers are designed to fit compactly on countertops and in fridges. Check out all of our dispensers here.

Absolutely. Our OnTheGo Bottles include built-in filters so you can enjoy clean water from any faucet, fountain, or stream. Check out all of our bottles and glasses here.

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Opti™ Dispensers